Fortheexecutiveproducerofanetworknightlynewsprogramme,theworkdayoftenbeginsatmidnightasminedidduringsevenyearswithABC’seveningnewscast.Thefirstorderofbusinesswasacalltotheassignmentdeskforapre-bedtime?rundownoflatestdevelopments. Theassignmentdeskoperates24hoursaday,staffedbyeditorswhomovecrews,correspondentsandequipmenttothesceneofevents.Assignment-deskeditorsatelogisticsexperts;theyhavetoknowplaneschedules,satelliteavailability,andwhomtogetintouchwithatlocalstationsandoverseasbroadcastingsystems.Theyarerequiredtoassessstoriesastheybreakonthewireservices—sometimesevenbeforetheydo-andtodecidehowmuchefforttomaketocoverthosestories. WhentheUnitedStateswasgoingtoappealtoarmsagainstIraq,thenumberofcorrespondentsandcrewswasconstantlyevaluated.BasedonreportsfromthefieldandalsoupontheskilledjudgmentsofdeskeditorsinNewYorkCity,therightnumberofpersonnelwaskeptonthealert.Therestwereallowedtocontinueworkingthroughouttheworld,inAmericaandIraqreadytomovebutnottieddownbyfalsealarms. ThestudiostaffofABC’s“WorldNewsTonight”assemblesat9a.m.toprepareforthe6:30“air”p.m.deadline.Overnightdispatchesfromoutlyingbureausandpressservicesareread.Therearephoneconversationswiththebroadcast’sstaffproducersindomesticbureausandwiththeLondonbureauseniorproducer,whocoordinatesoverseascoverage.Apatternemergesfortheday’snews,apatternoutlinedintheexecutiveproducer’sfirstlineup.Thelineuptellsthestaffwhatstoriesarescheduled;whattheprioritiesareforprocessingfilmofeditingtape;whatscriptsneedtobewritten;whatcommercialsatescheduled;howlongstoriesshouldrunandinwhatorder.Withoutalineup,therewouldbechaos. Eachstory’srelativevalueindollarsandcentsmustbecontinuallyassessedbytheexecutiveproducer.Cuttingbacksatellitebookingtosavemoneymightmeanthatanexplanationdeliveredbyananchorpersonwillreplaceactualphotosofanevent.Adeclineinlivecoveragecouldsendviewersawayanddriveratingsdown,butthereisnotenoughmoneytodoeverything.Sodecisionsmustbemadeandmaderapidly—becausedelaycanmeanamissedconnectionforshippingtapeoraccesstoasatelliteblockedbyacompetitor. Thebroadcaststhemselvesrequirepacingandstyle.Theaudiencehastobeallowedtobreathebetweenperiodsofintenseexcitement.Avividpictorialreportfollowedbylessexactingmaterialsallowstheviewertoreflectoninformationthathasjustflashedby.Frequentswitchesfromoneanchortoanotherorfromonefilmortapereporttoanothercreateasenseofforwardmovement.Ideally,leadingandlagstostoriesareworkedoutwithfieldcorrespondents,enablingthemtofittheirreportsintotheprogramme’snarrativeflowsotheaudience’sattentiondoesnotwanderandmoresubstanceisabsorbed. Scriptsareconstantlyrewrittentoblendwellwithincomingpictures.Goodcopyiscrisp,informative.Ourrule:thefewerwordsthebetter.Ifapicturecandothework,letit. Whatisthetextmainlyabout?
A.Ways to cut down the cost of the coverage,
B.How to make the report more attractive.
C.To describe the work of the executive producer.
D.To introduce the style and features of the news programme.
正确答案是C