In chapter 13, customer value is defined as the customer’s perce

分类: 市场营销学-LZ 发布时间: 2023-11-15 12:51 浏览量: 0

In chapter 13, customer value is defined as the customer’s perception of the ratio of _____ to the sacrifice necessary to obtain these benefits.

A.sales

B.benefits

C.needs

D.profit

正确答案是B