To maximize customer value ,a firm must know whether it is meeting customer’s expectations. Real customer value is defined by the customer , not the organization, and can therefore be ambigous . A useful framework for understading what customers want is the customer value triad . Which of the following belong to the Customer Value Triad?
A.Goods quality, Customers interests, Service quality
B.Customers interests, Service quality, Value-based prices
C.Goods quality, Value-based prices, Service quality
D.Goods quality, Value-based prices, Customers interests
正确答案是C