出口商品必须有一流的品质、款式、包装和装潢， 但行之有效的广告宣传和促销活动也很重要，尤其要提高用外语针对国外市场进行宣传的能力。
【正确答案】：But effective publicity, advertising and promotion are also essential. Development of expertise in advertising in foreign languages targeted at foreign markets is particularly important. （考点：分译）